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Hafid Mirabti

Hafid Mirabti

Mr. Hafid Mirabti is dynamic hospitality professional with over 20 years of experience in leadership roles of sales and marketing and business development with international hotel and serviced apartments groups in the Middle East and Africa. He has been responsible since 2012 for the growth strategy in the Middle East, Turkey and Africa of the Ascott Limited, the world’s leading group in the serviced apartments and extended stay business. After a successful growth in the Middle East, Hafid has since 2019 turned his focus to Africa, where he is presently leading the group’s expansion plan. Prior to joining Ascott, Hafid held various senior positions in Sales & Marketing with international and regional hotel groups with the most recent ones include Director of Sales and Marketing for the five-star JAL Fujairah Resort & Spa in the UAE and Assistant Director of Sales for the Dubai based JA Resorts & hotels. Originally from Morocco and living in Dubai, UAE since 1997, Hafid holds a master’s degree in hotel management from the international hospitality management school in Morocco and speaks four languages Arabic, English, French & German.

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